Leigh Steinberg's 28th Annual Super Bowl Party in Arizona

03 Jan Leigh Steinberg’s 28th Annual Super Bowl Party at the Arizona Science Center

Los Angeles, CA (January 13, 2015) – Leigh Steinberg, iconic sports agent and founder of Steinberg Sports and Entertainment (SSE) will host his 28th Super Bowl Party at the Arizona Science Center on Saturday, January 31st in Phoenix, Arizona from 1pm to 4pm MDT.

This year’s party will feature a number of unique aspects including the NFL Gridiron Glory Exhibit, various technologies, equipment and studies focused on concussion reduction, cranium trauma prevention, and healing of the brain; and the inaugural Steinberg DeNicola Humanitarian Awards, an award designed by Steinberg and his new partner, Cosmo DeNicola, to commemorate members of the NFL community for their humanitarian efforts. The honorees for the 2014-2015 season include New York Jets’ owner Robert “Woody” Johnson, Miami Dolphins’ general manager Dennis Hickey, and St. Louis Rams’ head coach Jeff Fisher.  Proceeds from the party’s silent auction will be awarded to local organizations in Phoenix that support public health, the Special Olympics, and wounded warriors; the respective causes of Johnson, Hickey and Fisher.

Past parties have featured a live satellite hookup between soldiers stationed in Afghanistan, a live feed with troops in Iraq, and an environmentally themed party which had Governor Janet Napolitano and Steinberg release an endangered hawk into the wild. One party sent water machines, which purified water for 140,000 people, to a cholera stricken Haiti.

Early sponsors of the party and awards include DeskSite.com, dealaction.com, BizEquity, Inc., the China American Football League, and Prevacus, Inc.

The invite only party is attended by NFL owners, general managers, coaches, personnel departments, celebrities, entertainers, politicians, corporate CEOs, media personalities, athletes, entrepreneurs in technology, green initiatives, health, sports and entertainment, and SSE’s veteran and draft eligible clients; which include draft eligible quarterback Taylor Heinicke.  Heinicke enters the 2015 NFL Draft as college football’s current leader in games played (50), total passing yards (14,959), TD passes (132), TDs responsible for (154) and completions (238).

Steinberg is one of the most influential figures in professional sports; having represented the first pick in the NFL draft a record eight times, 60 first round picks, 150 pro bowl players and seven NFL Hall of Fame inductees: Troy Aikman, Steve Young, Warren Moon, Thurman Thomas, Bruce Smith, Derrick Thomas and Howie Long.  Steinberg has also represented over 500 professional athletes including numerous all-star NBA and MLB players, golfers, boxers, as well as Olympic athletes. Steinberg was also an instrumental leader in efforts to save the Giants, Rams and the A’s.   His work in the community matches his career in representation with being credited for helping raise over $800 million for charity.  He has received four Presidential Commendations for community service, in addition to the key to five cities. He consulted on films Jerry Maguire, starring Tom Cruise; Oliver Stone‘s Any Given Sunday; and For the Love of the Game, starring Kevin Costner. He is the author of two best-selling books, “The Agent” and “Winning With Integrity: How to Get What You Want Without Selling Your Soul.” The party will feature a book signing opportunity.

“I look forward to our upcoming party in Phoenix with great anticipation. The Gridiron Greats exhibit is one of a kind, the theme of the brain speaks directly to the need for the highest quality of life for active and retired athletes, the world gets to meet a true winner in Taylor Heinicke, and my dear friend and partner Cosmo DeNicola and I will be honoring three incredible role models for both the NFL and society. This is going to be one of our best parties yet,” said Steinberg.

Steinberg’s Super Bowl party will be produced by The Vega Group.

About Steinberg Sports & Entertainment: With a legacy built on Steinberg’s record-setting achievements in athlete representation, athletes serving as role models, and the ability for sports to penetrate every aspect of the marketplace, SSE is a full-service sports and entertainment firm that merges the world of sports, media, entertainment, branding and cause-related marketing to extend the influence of athletes and other celebrities. Attorney, NFLPA certified agent, and COO, Chris Cabott oversees SSE initiatives, which include client representation, sports and entertainment marketing, media consulting and special projects. For more information on Leigh Steinberg and SSE, please visit www.steinbergsports.com

About The Vega Group: The Vega Group is an international events company. Since 1992, the Vega Group has produced programs in more than 40 cities across the United States and abroad.  With its signature method of approaching the art of production, the Vega Group acts as a marketing partner that works through the mediums of branding, special events, educational meetings and product launches. The Vega Group utilizes creative approaches to build customized programs that enhance its clients’ ever-evolving image and culture.

About Cosmo DeNicola: Cosmo DeNicola is a serial entrepreneur who owns and operates Cosmo DeNicola Companies, an ever-growing portfolio of businesses ranging from sports, entertainment, healthcare and technology. For more information on Cosmo DeNicola, please visit www.cosmodenicola.com

For more information or sponsorship inquiries regarding Leigh Steinberg’s 28th Super Bowl Party, contact:

Chrissy Delisle

The Delisle Group


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