WHEN: Saturday, February 7, 2026

WHERE: Cow Palace, Daly City, CA

TIME: 9:00 PM PST

TICKETS: For more information about the event, Tickets and Ticket Packages click HERE.

AGES: 21 & OVER

On Saturday, February 7, 2026. SI The Party presented by DraftKings is coming to the Bay Area, specifically The Cow Palace. Produced by Authentic Live & Medium Rare, this Super Bowl party will be a blending chart-topping electronic, hip-hop, and open-format DJ sets. SI The Party will feature headlining performances from: The Chainsmokers, Ludacris, DJ Irie & Xandra, plus a lineup of special guests and surprise moments throughout the night. If you are from The Bay, you know how iconic The Cow Palace is & to have an event like SI The Party at this location speaks columns to amount of excitement, energy & illustrious this Super Bowl party will be.  Over the years, SI The Party has been welcoming a who’s who of league owners, all stars and global icons from the worlds of sports, entertainment and tech. Past Attendees: Jeff Bezos, Leonardo DiCaprio, Kim Kardashian, Justin Bieber, Alex Rodriguez, Patrick Mahomes and many more. We at SuperSundayHQ cannot wait to see this year’s event & those in attendance. 

This year’s Super Bowl party will not disappoint with SI The Party sponsors: Anheuser Busch, CELSIUS, DraftKings, Lexus, Nine West, Shaq-A-Licious XL Gummies, Velocity Black, Thomasville & Verizon.  Matt Goldstein, EVP of Authentic Live, the live events division of Authentic and co producer of the event states that “Across Big Game Weekend and other tentpole moments on the world’s biggest sporting stages, our vision with SI The Party has always been to deliver hospitality that feels intimate and insider, even at the largest events in the world, creating the most unforgettable night of Big Game Weekend where the energy and star power of sports truly comes to life off the field.” Each sponsor brings their own unique involvement to this event. 

To help quench your thirst & hunger, these sponsors will be providing their signature products for consumption. Anheuser-Busch, an official sponsor of SI The Party, will be featuring its signature brands including: NÜTRL Vodka Seltzer and Cutwater throughout the event. Additionally, CELSIUS will be the official energy drink of Sports Illustrated the Party for the fourth year in a row & will be accessible across the entire event for all guests to enjoy. Nine West will be hosting the “Catwalk Cocktail” bar where guests can indulge in a custom cocktail while check out Nine West’s newest products. Finally, the famed Shaquille O’Neal will bring his Shaq-A-Licious XL Gummies – created in partnership with The Hershey Company – to SI The Party with an interactive truck experience while sampling the popular gummies featuring Shaq’s larger-than-life face. 

To help with the experiences at SI The Party, sponsors will have different options & engagements making the guest experience even more enjoyable. DraftKings, a presenting sponsor and exclusive gaming operator, will have a DraftKings Lounge, offering guests an elevated space inside the heart of the party, complete with bespoke hospitality, premium viewing and custom moments. “This is one of the most anticipated weekends in sports, and SI The Party sets the stage for the celebration,” said Shawn Henley, Chief Customer Officer at DraftKings. “At DraftKings, we take pride in delivering best-in-class experiences, and the DraftKings Lounge will give fans and VIP guests an unforgettable way to engage with one of the biggest events of the year.” Likewise, Lexus is the Official Vehicle of SI The Party. They will present the event’s VIP area and will be showcasing the Lexus LX. With a premium VIP lounge experience and custom built photo moment, guests transition from the cars to the carpet to the main room while VIP ticketholders will receive access to the Lexus LX VIP Lounge.  Thomasville will be building out a design-led lounge and photo moment where guests can reset, charge their phones and will feature branded activations for all guests to enjoy. Continuing the spirit of SI The Party, Velocity Black will power an experience on the official event red carpet, welcoming top-tier VIPs and celebrities with a high-impact photo moment. And finally, Verizon, the exclusive wireless and cellular sponsor of SI The Party & their customers can score exclusive tickets to the event through Verizon Access on the My Verizon app and enjoy expedited entry via a dedicated fast lane.

About: Sports Illustrated

For 70 years, Sports Illustrated (SI) has been recognized for shaping modern culture at the intersection of sports, lifestyle, and entertainment. SI is a 360-degree platform that unites athletes, teams and fans worldwide through quality content, innovative digital experiences, unforgettable events, and original products. Its award-winning media arm brings powerful storytelling to life through probing profiles and up-to-date news on SI.com, across social media platforms, and through its renowned print magazine whose cover is widely regarded as the most coveted space in sports media. The most trusted name in sports transcends media through SI Tickets, a fan-first ticketing platform, SI Resorts, the ultimate destination for active lifestyles & sports enthusiasts, SI Studios, the brand’s home for film, TV, and long form podcasts, and more. SI brings its unique perspective to marquee events and captivating brand activations including: “SI The Party”, Club SI, the Sportsperson of the Year Awards, SI Swimsuit Launch Weekend, and the SI Circuit Series. For more information, visit SI.com. Follow Sports Illustrated on X,Instagram, Tik Tok andFacebook.

About: Authentic 

Authentic Brands Group (Authentic) is a unified platform that integrates M&A, brand strategy, creativity and digital innovation to unlock the power of its global portfolio. It connects iconic sports, lifestyle, entertainment and media brands with best-in-class partners to optimize long-term value in the marketplace. Generating more than $32 billion in global annual retail sales, Authentic’s brands have an expansive retail footprint in 150 countries, including 13,000-plus freestanding stores and shop-in-shops and 400,000 points of sale. Authentic’s brand portfolio includes Shaquille O’Neal, David Beckham, Sports Illustrated, Dr. J, Greg Norman, Neil Lane, Thalia, Marilyn Monroe, Elvis Presley, Muhammad Ali, Reebok, Champion, Brooks Brothers, Barneys New York, Judith Leiber Couture, Ted Baker, Hunter, Vince, Hervé Léger, Frye, Nautica, Juicy Couture, Vpince Camuto, Lucky Brand, Aéropostale, Forever 21, Nine West, Sperry, Rockport, Eddie Bauer, Boardriders, Quiksilver, Billabong, Roxy, DC Shoes, RVCA, Spyder, Volcom, Prince, Izod, Van Heusen, Hart Schaffner Marx and Thomasville. For more information, visit authentic.com. Follow Authentic on LinkedIn, Instagram, X and WeChat.

About: Medium Rare

Medium Rare is a leading event, experiential, and management company operating at the intersection of sports and entertainment, known for developing cultural touchstones by partnering with iconic personalities to create unforgettable live event properties. Medium Rare’s lauded portfolio includes blockbuster events such as Shaquille O’Neal’s Shaq’s Fun House, Travis Kelce’s Kelce Jam, Dave Portnoy’s One Bite Pizza Festival, Guy Fieri’s Flavortown Tailgate, Rob Gronkowski’s Gronk Beach, and more. Recognized for innovation and impact, Medium Rare Co-Founders Joe Silberzweig and Adam Richman are recipients of six Webby Awards, named to the prestigious Forbes 30 Under 30 and INC 5000 lists, and honored on the Pollstar Next Gen and Variety New Leaders lists. For more information, visit www.Medium-Rare.com.

About: DraftKings

DraftKings Inc. is a digital sports entertainment and gaming company created to be the UltimateHost and fuel the competitive spirit of sports fans with products that range across daily fantasy, regulated gaming and digital media. The company is headquartered in Boston and was launched in 2012 by Jason Robins, Matt Kalish and Paul Liberman. DraftKings’ mission is to make life more exciting by responsibly creating the world’s favorite real-money games and betting experiences. DraftKings Sportsbook is live with mobile and/or retail sports betting operations pursuant to regulations in 29 states, Washington, D.C., Ontario, Canada and Puerto Rico. The Company operates iGaming pursuant to regulations in five states and in Ontario, Canada under its DraftKings brand and pursuant to regulations in four states and in Ontario, Canada, under its Golden Nugget Online Gaming brand. DraftKings also owns Jackpocket, the leading digital lottery courier app in the United States. DraftKings’ daily fantasy sports product is available in 44 states, the District of Columbia and certain Canadian provinces. DraftKings is both an official sports betting and daily fantasy partner of the NFL, NHL, PGA TOUR, WNBA and UFC, as well as an official daily fantasy partner of NASCAR, an official sports betting partner of the NBA and an authorized gaming operator of MLB. In addition, DraftKings owns and operates DraftKings Network, a multi-platform content ecosystem. DraftKings is committed to being a responsible steward of this new era in real-money gaming by developing and promoting educational information and tools to help all players enjoy our games responsibly.