WHEN: February 8, from at Cow Palace, 

WHERE: Cow Palace, Daly City, CA

TIME: 11:30AM-3:30PM PT 

TICKETS:  General admission is FREE with registration available at GuysFlavortownTailgate.com. 

There are upgraded , All Inclusive VIP ticket packages and more information HERE. 

The world’s biggest tailgate is heading to The Bay Area. For the fourth year, Guy’s Flavortown Tailgate Presented by SpotOn, will be held at Daly City’s Cow Palace and it’s free for thousands of fans that preregister. NorCal native, Mayor of Flavortown, entrepreneur and culinary icon: Guy Fieri, alongside sponsor SpotOn will have space for 10,000+ fans to enjoy the largest, all-ages pre-kickoff celebration of Big Game Weekend will have live performances by Loud Luxury and Tucker Wetmore, surprise celebrity appearances and athlete moments. This one-of-a-kind community tailgate experience has been designed for locals and visitors, celebrating Guy’s gameday culinary creations and Northern California food, hospitality & culture with live entertainment alongside Flavortown-level energy just hours before kickoff. “Coming into year four, there is no other Big Game Weekend event like the Flavortown Tailgate” said Northern California native, Guy Fieri. “As per usual, we’re throwing the biggest tailgate of the year and the best part, it’s free! Family friendly, killer music and of course, food and booze everywhere, you’re not gonna want to miss kicking off Big Game Sunday the Flavortown way!” Guy Fieri has partnered with presenting sponsor and official independent restaurant technology platform partner, SpotOn, to bring his lifelong passion for local food communities to life on a massive scale by powering the entire festival with hits from the “Built in the Bay” area to seamless, lightning-fast onsite ordering and payments. Restaurants and bars at the festival will be using SpotOn’s technology, keeping lines short and ensuring all 10,000+ fans are fed fast – reinforcing its mission to help independent restaurants thrive. With this unique partnership, we at SuperSundayHQ look forward to seeing the technological efficiency and creativity of The Bay at The Cow Palace, a place steeped in history for us!

When experiencing the Flavortown Tailgate, participants will have access to the Bay’s iconic food scene through Built in the Bay, an immersive culinary showcase presented by SpotOn by local restaurants including: Waterbar, Palm House, Slanted Door, World Wrapps, El Castillito, and China Live. Likewise, a lineup of Guy Fieri’s favorites from Diners, Drive-Ins and Dives with additional culinary and/or moments from partners including: Velveeta, Best Foods, Carnival Cruise Line, Bota Box, King’s Hawaiian and Sabra, featuring dishes and curated cocktails within The Cow Palace setting. “Guy and SpotOn both got their start in the Bay Area, so bringing this party back home on game day feels pretty special,” said Kevin Bryla, Chief Marketing Officer at SpotOn. “We’ve got the same love for restaurants and the people behind them, which is why we’re excited to feature some of our favorite local clients in the ‘Built in the Bay’ experience. This is hospitality at its best. Amazing food, even better people, and showing up for the operators who make it all happen, every single day.” Beyond the food, fans can try game-day football-inspired activations, custom craft cocktails from Pendleton Whisky, signature sauces from Flavortown Sauce, merchandise, and interactive moments designed to celebrate the Bay Area’s culinary community for all. 

Further enhancing the festival experience, food, drinks & experiences are curated for attendees to Guy’s Flavortown Tailgate Presented by SpotOn. For those that are food focused, Bota Box, Flavortown Sauces, Hellmann’s/Best Foods, King’s Hawaiian, Sabra and Velveeta will have you covered. Bota Box wines will be mixing spicy, sweet and saucy chicken wing and wine pairing experience from the “Wing It with Bota” contest.  Guests can sample wing recipes and Bota Box wine pairings from regional contest finalists while contestants face off live on the main stage. Entries will be judged by football legends who will pick the Grand Prize entry – earning the winner seats at the Big Game. Flavortown Sauces will also feature a hand-selected lineup of Guy Fieri’s own signature Flavortown Sauces, including the 2025 Sauce of the Year, Top Secret Sauce, and other crowd favorites like Kickin’ Chipotle, and Smokin’ Hickory BBQ. Hellmann’s/Best Foods will have samples of the ultimate Big Game sandwich. Other sandwich options will be from King’s Hawaiian, bringing an oversized King’s Hawaiian activation immersing fans with sliders, and shared moments with fellow fans. Guests will experience the ultimate Slider Sunday firsthand, including an all-new slider created exclusively for the celebration. Samplings of Sabra’s fan-favorite dips: Spinach Artichoke and Supremely Spicy will also be an option for tailgaters. Strike a pose with football stars, grab ready-to-go hummus snack packs, and main stage Sabra swag. And finally, Velveeta will bring an activation where fans can enjoy Velveeta tailgate staples and participate in the Drip Tunnel for a chance to score the latest Drip Drop merch. Once you need to quench your thirst, there are options from: Anheuser-Busch, BeatBox Beverages, Pendleton Whisky & Santo Tequila. As an official sponsor, Anheuser-Busch will feature Bud Light and NÜTRL Vodka Seltzer across the festival through fan activations and an epic onstage Bud Light Cheers moment. Fans 21+ can stop by the Bud Light Tailgate Activation to grab a beer and win special prizes throughout the day. BeatBox Beverages will be bringing its BeatBus, with its high-energy Party Punch. All attendees can enjoy BeatBox at the BeatBus and bar.Additionally, Pendleton Whisky serves as the official whisky partner, offering custom-crafted cocktails throughout the grounds and inside the Guy x Pendleton Big Game Day Saloon, a western-inspired bar experience complete with mechanical bull riding. And finally, Santo Tequila: Santo Spirits will be featuring their award-winning, additive-free 100% Blue Weber Agave tequila from the highlands of Jalisco, Mexico. Founded by Rock and Roll Hall of Famer Sammy Hagar and Guy Fieri himself, three expressions of this legendary super premium tequila will be offered on-site at the Tailgate: Blanco Tequila, Reposado Tequila and Añejo Tequila. Some unique experiences are included from Carnival Cruise & Verizon. Carnival Cruise Line returns with a delicious activation featuring a bite you can only get onboard Carnival cruise ships at Guy’s Burger Joint. Guy Fieri and Carnival will host a MainStage Salute to members of the military, and award a cruise to 10 lucky heroes live on stage. Fans can also enter to win VIP tickets GuysFlavortownTailgate.com CarnivalUltimateGiveaway. Futhermore, Verizon is the exclusive wireless and cellular partner of Guy’s Flavortown Tailgate and their customers can access exclusive tickets through Verizon Access on the My Verizon app and enjoy expedited entry via a dedicated fast lane.

Most importantly, Guy Fieri’s concern for his community extends to both those in need of food as well as the veterans that have served. This year, together with Hellmann’s, Food Recovery Network(FRN) will serve as the official food recovery partner for the second consecutive year with last year’s provide nearly 8,000 meals to people experiencing hunger. FRN is the largest student-led movement recovering surplus food in the U.S. To further his gratitude and assistance to the community, Guy Fieri and Carnival Cruise Line’s will take center stage at Guy’s Flavortown Tailgate with a longstanding commitments to honoring members of the military. This partnership and their initiative will allow for 2,000 veterans to receive guaranteed access to the event, and 10 deserving heroes will be awarded a Carnival cruise vacation. In addition, Guy and SpotOn will celebrate and reward the people who work hard every day at our favorite restaurants in the Bay Area. SuperSundayHQ always appreciates those that are able to help others through donations of time or finances & Guy and his partners and sponsors are doing wonderful things for the veteran community and those that are food insecure.

ABOUT: Guy Fieri

Chef restaurateur and EmmyAward-winning television host Guy Fieri is one of the world’s most recognizable and influential culinary stars. With a star on the Hollywood Walk of Fame, he is best known as the Mayor of FlavorTown and the face of Food Network’s Diners, Drive-Ins & Dives, Guy’s Grocery Games, and the iconic culinary competition Tournament of Champions. His thriving business empire has grown to include restaurants worldwide Hunt & Ryde Vineyard, Santo Tequila, and Knuckle Sandwich Cigars.

ABOUT: SpotOn

SpotOn is one of the leading restaurant software and payment companies providing the technology and support that helps local restaurants—and the people who run them—to succeed on their own terms. Known for its flexible, cloud-based technology and personalized support, SpotOn offers an end-to-end platform to accept payments, boost revenue, streamline operations, and create exceptional guest experiences. From seamless and efficient point-of-sale systems to integrated restaurant management solutions, SpotOn builds technology that “works the way you work” and backs it up with a 24/7 team of experts that make sure it always does—with fairness, flexibility, and a personal touch. For more information, visit www.spoton.com.

ABOUT: Medium Rare

Lauded events, experiential, and management company, Medium Rare, works at the intersection of Sports & Entertainment, partnering with iconic personalities and brands to create live event properties including Shaquille O’Neal’s Fun House, Travis Kelce’s Kelce Jam, Daymond John’s Black Entrepreneurs Day, Guy Fieri’s Flavortown Tailgate, Rob Gronkowski’s Gronk Beach, and more. Recognized with six Webby Awards, Medium Rare Founders Joe Silberzweig and Adam Richman are Forbes 30 Under 30 alumni and have graced the Pollstar Next Gen and Variety New Leaders lists in 2020 and 2021, respectively. For more info visit www.Medium-Rare.comFor more info visit Medium-Rare.com Register for Guy’s Flavortown Tailgate Presented by SpotOn at https://guysflavortowntailgate.com/