WHEN: Sunday, February 11th, 2024

WHERE: Las Vegas, Nevada

Taking place in the heart of the Las Vegas Strip, located behind the High Roller and The LINQ Promenade, minutes away from Allegiant Stadium and adjacent to CAESARS FORUM.

TIME: 10:30 a.m. to 3:30 p.m.

 TICKETS: Free for 15,000+ Fans

Fans can register for FREE Tickets powered by TickPick OR Purchase VIP Tickets, Guy’s VIP Clubhouse presented by Caesars Rewards®, and VIP Tables are now available for purchase. For more details click HERE.

All ages welcome

“Holy moly we are BACK. This Tailgate is on fire – the perfect mix of food, drinks, tailgate fun, and music… It’s a recipe for success. I can’t wait to see 15,000 fans step off the Strip and into Guy’s Flavortown Tailgate – Better with Pepsi!” – GUY FIERI

The first “Guy’s Flavortown Tailgate” (2023) welcomed 10,000+ fans through its doors at Big Game Sunday in Phoenix, and this year the event’s getting bigger, allowing 15,000+ guests. This is a FREE event for family and friends of all ages which is both a combination of a food and music festival which will take place in the heart of the Las Vegas Strip, located behind the High Roller and The LINQ Promenade, minutes away from Allegiant Stadium and adjacent to CAESARS FORUM.

In partnership with Medium Rare, Guy Fieri’s Flavortown Tailgate is Better with Pepsi, will come to life steps away from the iconic Las Vegas strip: featuring 20+ Restaurant Pop Ups, a “Taste of Las Vegas,” custom created Guy Fieri concepts. Fans will enjoy musical performances on the Pepsi main stage from country music superstar Dustin Lynch, Thomas Wesley and Grammy award winner DIPLO.  TickPick is the official ticket partner of Guy’s Flavortown Tailgate is the brand powering FREE access to the Big Game Weekend’s largest culinary event ever. Cash App has an exclusive offering across the entire festival. Cash App Card holders will receive 15% off their food and beverage purchases at all Tailgate locations when using their Cash App Card at checkout.

Taste of Flavortown Ticket for only $89.99 With this ticket, you will enjoy guaranteed access to the event as well as your own souvenir passport which includes 10 tasting vouchers to sample bites from select Guy Fieri concepts and other restaurants.

Plenty of beverages will be at the event both for all & for adults! Everyone can enjoy Guy’s Flavortown Tailgate that is truly Better With Pepsi. Pepsi is proud to present this year’s Guy’s Flavortown Tailgate and work closely with Guy to showcase how every food, especially the quintessential tailgate bites, pairs Better With Pepsi. There will be an oversized Pepsi bar, custom curated Pepsi cocktails, and Guy’s favorite unapologetic Pepsi & food pairings like Pepsi and wings, Pepsi and pizza, Pepsi and burgers and more! Pepsi will be available for purchase at the event in the following flavors: Original, Zero Sugar, Diet, and Wild Cherry. For the adults, Anheuser-Busch is an official partner of Guy’s Flavortown Tailgate, and its signature beers including Bud Light will be featured prominently across the festival through over-the-top activations, served at all bars, and through an epic onstage “Bud Light Cheers” moment. This famous beer brand will also have a Bud Light Hangout to grab a beer and some special prizes. Another alcoholic option, Klutch Vodka, is the official vodka of Guy’s Flavortown Tailgate, Klutch cocktails will be available across the event and served from a custom built Klutch Kares bar. Klutch Kares is committed to helping families with children with “special needs” in their community and with every cocktail purchased at the Klutch Kares bar, $1 will be donated to the cause. A third choice of beverage, Guy Fieri, in partnership with Two Roads Brewing Company, is excited to bring Flavortown Spiked to Flavortown Tailgate.
Served across the Tailgate and featured at the dedicated Flavortown Spiked bar onsite. Santo Tequila is proud to feature their signature spirit at Guy’s Flavortown Tailgate as another great choice. Founded by Rock and Roll Hall of Famer Sammy Hagar and Guy Fieri himself, will be offered on-site at the Tailgate: Blanco Tequila, Reposado Tequila and Añejo Tequila. Or if you do not prefer alcohol, CELSIUS Essential Energy will be on hand! As the official energy drink of Guy’s Flavortown Tailgate for the second year in a row, CELSIUS will be integrated across the entire event for all guests to enjoy. CELSIUS will also produce an all-new “What’s Your Vibe?” Lounge, featuring a variety of CELSIUS flavors for you to stay energized on Big Game Sunday.

There are plenty of options for food too! Kingsford will create a smoky spectacle fueled by Guy curated recipe samples, photo moments, and bring the “back of house” to the “front of house.” King’s Hawaiian’s iconic rolls and slider buns will be featured too! Guy Fieri’s Slider Sunday Cookout presented by King’s Hawaiian will feature complimentary sliders – including an all-new Big Game Sunday Slider curated by Guy Fieri – as well as backyard games and photo moments. Another of option, Papa Johns, has teamed up with Guy Fieri and will be serving up fresh Papa Johns favorites all day long – strip side. Make sure to grab a slice, test your luck on Papa Johns tailgate games, and show us your best victory dance. Another choice, Tyson Foods is excited to partner with Guy’s Flavortown Tailgate and bring their Tyson Truck to all 10,000+ food and football loving fans. Sampling their famed menu items for FREE. Look for Best Foods who is excited to park their food truck adjacent to the Strip and serve samples of their all-new Buffalo Chicken dip.

SuperSundayHQ is looking forward to checking out the Guys VIP Clubhouse presented by Caesars Rewards. Offering premium views of the Main Stage, complimentary food and beverage curated by Guy and more.

Flavortown Cookware, inspired by the Mayor of Flavortown himself, will create an interactive on-site experience highlighting what Flavortown Cookware is all about. Created in partnership with Mon Chateau, Flavortown Tailgate attendees will get a first look at Flavortown Cookware’s Laser Titanium line. We can’t wait to check it out!





About:Guy’s Flavortown Tailgate

Guy’s Flavortown Tailgate kicks off Big Game Weekend 2024 at an unprecedented location on the Las Vegas Strip, within kicking distance of the championship game! Part food, part music festival, the free and family friendly event was designed to celebrate the local flavors of the host city and is poised to be the largest tailgating event in history. Hosted by America’s favorite restauranter, NY Times Best Selling Author, Emmy Award-winning TV host, and one of the most influential culinary stars to date, the one-of-a-kind event is open to 15,000 locals and football fans visiting for the Big Game. Guy’s Flavortown Tailgate is produced in partnership with Medium Rare. Guy’s lauded production company Knuckle Sandwich and Medium Rare previously produced the inaugural Flavortown Tailgate in Phoenix, breaking records for the world’s largest tailgate, as well as Guy’s Restaurant Reboot, a virtual live-stream benefiting the hospitality industry during the early months of the COVID-19 Pandemic in 2020.

Guy Fieri
Chef, restaurateur, and Emmy Award-winning television host Guy Fieri is one of the world’s most recognizable and influential culinary stars. With a star on the Hollywood Walk of Fame, he is best known as the Mayor of Flavortown and the face of Food Network favorites Diners, Drive-Ins & Dives, Guy’s Grocery Games, and the iconic culinary competition Tournament of Champions. His thriving business empire has grown to include restaurants worldwide, Hunt & Ryde vineyard, Santo tequila, and Knuckle Sandwich cigars.


About Medium Rare

Lauded events, experiential, and management company, Medium Rare works at the intersection of Sports & Entertainment, partnering with well know athletes and brands to create iconic media properties including Shaquille O’Neal’s Fun House, Daymond John’s Black Entrepreneurs Day, Guy Fieri’s Flavortown Tailgate, Rob Gronkowski’s Gronk Beach, Dave Portnoy’s One Bite Festival, and many more. Creating and executing iconic IP and events which draw in millions of views and fans from around the world, Medium Rare works also reaps industry accolades. Recognized with six Webby Awards, Medium Rare Founders Joe Silberzweig and Adam Richman are Forbes 30 Under 30 alumni and have graced the Pollstar Next Gen and Variety New Leaders lists in 2020 and 2021, respectively. The group’s world class production is balanced by its growing management division, overseeing careers, tours, and partnerships deals for some of the most celebrated artists and athletes including Gordo (formerly DJ Carnage) and DJ Diesel aka SHAQ. For more info visit www.Medium-Rare.com


About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $86 billion in net revenue in 2022, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales. Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on X (formerly Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.


About Visa
Visa is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at Visa.com. Visa is a registered trademark of Visa U.S.A., Inc. All other trademarks and service marks belong to their respective owners. Prepaid debit cards issued by Sutton Bank.

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