WHERE: STOREK | 155 9TH ST, SAN FRANCISCO, CA 94103

Ride Share Address: 155 9th St, San Francisco, CA 94103

Public Transportion: Storek is a short walk from the Civic Center/UN Plaza Bart Station 

WHEN: SATURDAY FEBRUARY 7TH, 2026 

TIME: 12:00 PM – 6:00 PM

PROGRAM HIGHLIGHTS

12:30pm | The 13th Annual Brain Health Summit

1:30pm | The Health Innovation Panel

4:00pm | The Steinberg DeNicola Humanitarian Awards

TICKETS: Invitation Only 

(Tickets to this event are available by invitation only. If you are interested in attending or hosting guests, please see the Corporate Sponsorship opportunities on the Sponsorship page.)

At this year’s 39th Annual Leigh Steinberg Super Bowl Party, the focus will be on  celebrating the power of resilience, especially that of the brain, the body and the spirit. As many of us know, Leigh Steinberg has always shared his support for communities in need & this year is no different. He will focus on treatments, solutions, and pathways for these athletes whom find themselves at elevated risk for TBI, CTE, and physical injury while working through intense emotional and mental stress in their high profile careers.  Mr. Steinberg is no stranger to challenges as well, “in his upcoming book, ‘The Comeback’ Leigh Steinberg, through the brave narrative of his own comeback from addiction, proposes the stark realization that it’s not a matter of “if” but simply how and when life will deal you a blow; and that no matter who you are or what you face, you have the power of resilience to come back from it.”

Leigh Steinberg known as an iconic sports agent and founder of Steinberg Sports and Entertainment will host his 39th Annual Super Bowl Party on February 7th in San Francisco, California. This exclusive party, an invite only event, is attended by: NFL owners, general managers, coaches, personnel departments, celebrities, entertainers, politicians, corporate CEOs, media personalities, athletes, entrepreneurs in technology, green initiatives, health, sports and entertainment. PAST ATTENDEES: Patrick Mahomes • Steve Young • Troy Aikman Jay Leno • Kevin Costner • LL Cool J • Dev Adrian • Lauren Sesselmann • Warren Moon • Christian Okoye • Jerry Jones • Walter Briggs George Clooney • Tom Cruise • Cuba Gooding Jr. • Serena Williams • Reverend Run • Jake Plummer • Outkast • NSYNC • Gabrielle Union • Michael Mina • Deion Sanders Michael Chiklis • Jeremy Pivin • Wynonna Judd • Warren G • Ben Roethlisberger Cameron Crowe • Karina Smirnoff • Lee Elder Gov. Doug Ducey • James Valenti • Senator Ted Kennedy • Josh Gad • Ludacris • Chuck Liddell • Jeffrey Lurie • Ricky Watters • Rashad Jennings • T.I. • Bruce Arians • Steve Smith Sr. • Camille Grammar • Jim Furky • Ron Jaworski • Josh Lucas • Nene Leakes • Boys II Men Oliver Stone • Woody Johnson • Earl Campbell • Adam Shefter • Lennox Lewis Kardell Stewart • Christina Milian • Suzanne Ircha • Nick Lowery • Daymond John +Titans in the industries of sports, business, tech, entertainment, politics, and health.

Leigh Steinberg’s work in the community matches that of his career in representation, with being credited for helping to raise over $800 million for charity. He has received four Presidential Commendations for community service, in addition to the key to five cities. Mr. Steinberg consulted on films: Jerry Maguire, starring Tom Cruise, Any Given Sunday and For the Love of the Game, starring Kevin Costner. Leigh is the author of two best-selling books, “The Agent” and “Winning With Integrity: How to Get What You Want Without Selling Your Soul. “With a mission to explore all modalities that benefit and expand brain health, concussion recovery, and mental health.” In keeping with this special event’s mission, this Super Bowl Party will feature: The 13th Annual Brain Health Summit, The Health Innovation Panel and The Steinberg DeNicola Humanitarian Awards. 

Similarly to the athletes & Leigh’s personal challenges, San Francisco is no stranger to resilience after coming back from historic fires, earthquakes and pandemics.  This year’s party will be reminiscent of San Francisco’s Summer of Love, embracing its messages of peace, unity, and the strength of community. This year’s event that is partnered with NPU+ a premier venue management company that revives iconic venues such as this grand event. This 39th annual party will take place at one of San Francisco’s historic unique venues: Storek. Storek was the home to the Storex Leather Saddlery in the 1930’s. This iconic location will be setting the stage for a classy event with its early 20th century architectural style, with exposed brick walls, factory-style windows, and iron beams. Its beautiful location and incredible history of this special town, SupersundayHQ and Bobby B. can’t wait to see how they will be celebrating this special theme at such a memorable venue in their 39th year!

Additionally, the Leigh Steinberg Super Bowl Party shines a light on a standout charity organization to bring awareness to their cause, highlight the work they do and raise funds to help. Past organizations have included: The Lantern Network, Make-A-Wish Foundation and Special Olympics. This year’s featured charity organization and social impact partner for the 2026 event is Scouting America. “Scouting America’s core mission is to prepare young people to make ethical and moral choices over their lifetimes by instilling in them the values of the Scout Oath and Law. This includes fostering character development, leadership skills, and citizenship.” This amazing organization also plays on this year’s event theme of celebrating all those who persevere and are resilient.

As a Presenting Partner, Hoag will be orchestrating this amazing event for Steinberg. Hoag is based in Orange County, California’s leading healthcare network, is widely recognized for excellence in clinical outcomes, innovation and patient experience. They help to promote innovation in brain and spine health is advancing how individuals recover, perform and thrive. From concussion management and neurorehabilitation to cognitive health and neurological research, Hoag’s specialists provide comprehensive, multidisciplinary care to help athletes, veterans and everyday people protect and optimize their brain health throughout life.

ABOUT: Leigh Steinberg

“Widely regarded as the greatest sports agent of all time (and notably known as the “Real Jerry Maguire”, who the film was based on),  Leigh Steinberg has represented many of the most successful athletes and coaches in football, basketball, baseball, hockey, boxing, and golf.   With an unrivaled history of record-setting contracts, Leigh has secured over $4 Billion for his clients and directed over $1 billion to various charities around the world.   He is the author of two books: The Agent and Winning with Integrity. Leigh is known not only as an agent, but also as a consummate philanthropist and activist, who models ethical and socially conscious behavior as an example for the athletes he represents, whom he expects to be role models themselves.  He has received commendations from U.S. Congress, CA State Senate & Legislature, the City of Los Angeles, and Presidents Reagan, Bush, and Clinton.   He has been named “Man of the Year” by more than a dozen organizations including the March of Dimes, Cedars-Sinai, Boy Scouts of America, and Anti-Defamation League. For decades Leigh has been raising the volume on the topic of concussion awareness and actively seeking modalities and treatments to support the brain health of athletes.   He is also a passionate advocate of health technology and biohacking solutions which enhance the performance, pain management, and longevity of not only athletes, but all of us.”

ABOUT: Hoag 

As Orange County, California’s leading healthcare network, Hoag is widely recognized for excellence in clinical outcomes, innovation and patient experience. Anchored by acute-care hospitals in Newport Beach and Irvine and a growing network of outpatient facilities, Hoag provides world-class care through its institutes of excellence in Cancer, Digestive Health, Heart & Vascular, Neurosciences, Women’s Health, and Orthopedics, through its affiliate, Hoag Orthopedic Institute. At Hoag, innovation in brain and spine health is advancing how individuals recover, perform and thrive. From concussion management and neurorehabilitation to cognitive health and neurological research, Hoag’s specialists provide comprehensive, multidisciplinary care to help athletes, veterans and everyday people protect and optimize their brain health throughout life. 

ABOUT: Scouting America

For more than 116 years, Scouting America has offered the nation’s foremost youth program of character development and values-based leadership training, helping young people be “Prepared. For Life.®” Scouting America merges a century-old heritage with a proven approach to youth development. Its mission, anchored in character, citizenship, and self-reliance, comes to life through the Scout Oath & Law, providing America’s youth with fantastic experiences in the outdoors, and elsewhere, where they can grow with us in a safe environment. Scouting America welcomes all of America’s youth into its programs. More than 130 million Americans have been through our programs since our founding, and currently more than 1 million youth are served by 477,000 dedicated adult volunteers in local councils throughout the country. Scouting America’s core mission is to prepare young people to make ethical and moral choices over their lifetimes by instilling in them the values of the Scout Oath and Law. This includes fostering character development, leadership skills, and citizenship. Peer leadership, outdoor education, community service, and mentorship yield measurable benefits: ethical behavior, civic-mindedness, resilience, and interpersonal skills. For over a million youth each year across the U.S., Scouting continues to be a transformative journey toward their best selves.