WHEN; Friday, February 6, 2026

WHERE: Chase Center, San Francisco 

AGES: 21 & OVER

EA Sports Presents Madden Bowl in Partnership with Visa, will kick off Super Bowl weekend on February 6 at San Francisco’s Chase Center. Visa: a world leader and digital payments and their Visa Infinite cardholders only, will enjoy exclusive access and elevated benefits designed to enhance their experience throughout the event. Always a staple event for Super Bowl week, EA will return with a celebration of music, gaming, culture and football. EA SPORTS will be bringing its biggest ever presence to Super Bowl LX week to the Bay Area. “SuperBowl week is a global celebration for sports community, and EA sports has long been part of that tradition,” said Evan Dexter, VP, Franchise Strategy & Marketing, EA SPORTS. “This year with Super Bowl LX in the Bay Area, right in the backyard of our global headquarters, we’re going bigger than ever before, creating unforgettable experiences and more ways to play, watch, compete and connect for fans everywhere, and share everything they love about the sport and culture of football.” The Madden Bowl, the game, and the man himself are also well intertwined with The Bay, especially to Bobby B. of SuperSundayHQ, who has ran into him many of times in his hometown of Pleasanton, what a wonderful example the best of the Bay Area. 

One of the most enjoyable Super Bowl parties for SuperSundayHQ to cover since 2007, Madden Bowl event will feature a star-studded, Blue Carpet, genre-mixing concert lineup, and exclusive behind the scenes content fans can only get through EA SPORT channels. The full music lineup, featuring more than five artists ranging from chart–topping headliners to a rising local favorite, will drop in January. More announcements, reveals, and surprises are coming soon.

As the NFL season moves towards the Playoffs, fans can jump into Madden NFL 26 on Xbox series XS, PlayStation five, Nintendo switch 2, Amazon Luna, and PC to immerse themselves in the excitement of NFL and Super Bowl LX. 

For more information about EA SPORTS, visit www.easports.com  More announcements, reveals and surprises are coming soon. Fans can follow EA SPORTS on Instagram, TikTok, X, and Facebook to stay locked in for everything happening during Super Bowl next week.

ABOUT: Electronic Arts

Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company develops and delivers games, content and online services for Internet-connected consoles, mobile devices, and personal computers. In fiscal year 2024, EA posted GAAP net revenue of approximately $7.6 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality brands, such as EA SPORTS FC, Battlefield, Apex Legends, The Sims, EA SPORTS Madden NFL, EA SPORTS College Football, Need for Speed, Dragon Age, Titanfall, Plants vs. Zombies and EA SPORTS F1. More information about EA is available at www.ea.com/news. EA, EA SPORTS FC, Battlefield, Apex Legends, The Sims, Need for Speed, Dragon Age, Titanfall, Plants vs. Zombies are trademarks of Electronic Arts Inc. John Madden, NFL, FIFA and F1 are the property of their respective owners and used with permission.