07 Feb VIDEO: A Glimpse Inside the Bud Light House of Whatever Super Bowl Party in Phoenix
After three days and nights of spontaneous Super Bowl fun, Bud Light House of Whatever wrapped up the weekend on Sunday with one final day of Up For Whatever activities, including wake-up pep talks and a Super Bowl pre-game tailgate party featuring a performance from Brett Eldredge.
By the numbers, the epic weekend included:
- Nearly 10,000 auditions submitted by people interested in attending Bud Light House of Whatever
- 4,000 unique visitors to Bud Light House of Whatever footprint throughout the weekend
- 70,000 square feet of event space at Bud Light House of Whatever
- 343,000 meals donated to the Association of Arizona Foodbanks
- 22,000 feet of fabric in the Bud Light House of Whatever tent
- 7,500 #HouseOfWhatever and #UpForWhatever tweets displayed on the Bud Light House of Whatever social tree throughout the weekend
- 3,000 cubic feet of inflatables including dinosaurs, flamingos, gnomes, whales, duckies, pretzels, water wings and aliens
- 1,500 hand-crafted animal masks created for Friday’s ALL ABOARD experience
- 1,100 miles covered by double-decker House of Whatever Uber buses providing safe rides around Phoenix
- 850 gallons of paint used to transform the Bud Light House of Whatever space
- 500 variations of Bud Light House of Whatever renderings created before blueprint was finalized
- 85 feet: height of the Bud Light House of Whatever tent pole
- 64 artists on-site at Bud Light House of Whatever, including musicians, DJs, contemporary dancers, break dancers, actors, magicians and contemporary artists
- 49 different “Up For Whatever” experiences in honor of Super Bowl XLIX
- 28 hand-painted recycling bins inspired by the 28 Bud Light-sponsored NFL teams
- 24 Bud Light umbrellas in the Kinetic Forest designed by artists from the Klughaus Gallery
- 13 truckloads of sand in the Bud Light House of Whatever Yacht space
- 9 local food trucks serving guests at Bud Light House of Whatever
- 6 artists displaying custom Bud Light artwork at Bud Light House of Whatever
- 3 Texas pitmasters serving up authentic Texas barbeque
- 1 Bud Light House of Whatever community-painted Pegasus
- Infinite: The amount of “Up For Whatever” fun at Bud Light House of WhateverFriday, January 30, 2015:
The first-ever Bud Light House of Whatever got the party started on Friday when guests arrived at the completely transformed footprint in downtown Phoenix. The night included unique “Up For Whatever” experiences, an unpredictable party and epic concerts. Friday’s activities included:
- An unexpected delivery from Buffalo Bills head coach Rex Ryan, who gave partygoers a pep talk and arrived with plenty of Pizza Hut pizza.
- A variety of spontaneous activities, including Super Fry – where guests could have anything edible deep-fried for them by people dressed as super heroes; Brew U, which offered a ten-minute crash course on beer-making with Bud Light brewmasters; and the ultimate Pac-Man black-light arcade.
- Guests putting on animal masks as part of a party-boat-themed concert with epic performances by Kongos and Nicki Minaj.Saturday, January 31, 2015:
Bud Light’s House of Whatever continued being the most talked-about event in Phoenix on Saturday with its second day of unforgettable activities and concerts, including:
- A spontaneous dating game called “Swipe Right,” in which guests answered questions, met new friends, and were surprised to learn that one of the contestants was award winning singer/rapper Nelly, who then performed a set of his high-energy hits.
- A speed-painting class where guests were surprised by a celebrity muse, Shaquille O’Neal, who followed the painting session with a DJ performance that brought down the house.
- A massive house party featuring Diplo and Steve Aoki, who gave epic performances while guests participated in a onesie pajama jam and ultimate cake party.
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