WHEN: Saturday, February 8, 2025

WHERE: Mardi Gras World, 1380 Port of New Orleans Pl, New Orleans, LA, 70130

TIME: 10:00PM-3:00AM

TICKETS: Tickets and VIP tables for SI The Party are currently available, given the limited availability of VIP tables and access, those interested in attending are encouraged to secure their spots early. For more information about SI The Party click HERE

Ages 21 & over

Sports Illustrated is bringing back SI The Party at Big Game Weekend 2025! “We’ve built SI The Party into a must-attend event, where sports and culture converge in a celebration that is second to none. With New Orleans as our backdrop and our unparalleled lineup of talent, this will be the most exciting SI The Party yet.” stated Matt Goldstein, EVP of Entertainment and Special Projects at Authentic Brands Group, Sports Illustrated’s parent company. This exclusive event will be held at the historic Mardi Gras World in New Orleans on Saturday, February 8th in preparation for Super Bowl LIX (59). This A-list event will feature live performances from artists such as Dom Dolla and Diplo, alongside branded experiences from renowned partners including Anheuser-Busch, CELSIUS, Pepsi, St. James Iced Tea, U.S. Polo Assn., Verizon, and more.

Brand Partners & Experiences will once again be contributing to the SI Party. To quench your thirst, Anheuser-Busch will have their signature brands, like NÜTRL Vodka Seltzer, a light and refreshing spirits-based seltzer. Another drink brand, CELSIUS Essential Energy will be on hand. For the third year, CELSIUS is the official energy drink of Sports Illustrated the Party and will be integrated across the entire event. Additionally, the official soda of SI The Party, Pepsi will have a custom bar featuring tasty cocktails and mocktails inspired by their most popular flavors featuring: Pepsi Zero Sugar, indulgent Pepsi Wild Cherry, original Pepsi and more. The final refreshment brand, Saint James Iced Tea, is the exclusive tea provider of SI The Party. Party guests can enjoy premium iced teas at every VIP table. Moreover there will be Saint James activation footprint, complete with sampling opportunities and a photo moment. Exciting activations with their trusted brand partners add to the party dynamic. U.S. Polo Assn., the official brand of the United States Polo Association (USPA) and supporter of female and male athletes around the world, partnered with SI The Party to outfit all event staff members in co-branded, premium apparel. They also created a U.S. Polo Assn. activation pop up on the red carpet. What’s more, they will also feature the U.S. Polo Assn. roaming photo booth to receive your exclusive branded event cap. To complete the adventures, Verizon is the exclusive wireless and cellular partner of SI The Party. With brand activations featuring content capture zones and convenient charging stations, Verizon is bringing the ultimate connectivity experience to the event. “Verizon customers can also score exclusive tickets through the Access portal on the Verizon app, making it easier than ever to join the celebration.”

SI The Party has established itself as the most desired ticket outside of the Big Game itself. Since the event’s inception in 2019, Sports Illustrated has taken a bold step into the world of live events, experiences that celebrate the intersection of sports, entertainment, and culture. “From the very beginning, our goal has been to create the best experiences at the world’s biggest sports stages,” said Matt Goldstein. From activations to past event live performances including: The Chainsmokers, Jack Harlow, Kygo and more. Past attendees include: Alex Rodriguez, Shaquille O’Neal, Justin and Hailey Bieber, Kim Kardashian, Miles Teller, Machine Gun Kelly, Kevin Hart, Jeff Bezos, Leonardo Di Caprio and many more. This year’s lineup with performances by Diplo, a global music icon with genre-defying mix of EDM and hip-hop, and Dom Dolla, a house musicIan known for captivating worldwide audiences with his electrifying live performances, innovative productions, and chart-topping tracks. 

A Legendary Event at an informative location, Mardi Gras World, is one of the most iconic landmarks in New Orleans. “New Orleans is one of America’s most fun and vibrant cities, with a thriving music culture,” said Adam Richman and Joe Silberzweig, Co-Founders of Medium Rare who will produce the event alongside the team at Authentic. A 300,000-square-foot facility is home to the Krewe of Bacchus and has been the site of float construction for the world-famous Mardi Gras parades for over 80 years. 

SuperSundayHQ looks forward to see those in attendance at SI The Party stepping into a larger-than-life event space with colorful floats and iconic Mardi Gras sculptures, all reimagined to create an exclusive, immersive atmosphere for Big Game Weekend. Additionally, Richman & Silberzweig commented on “The organic energy of New Orleans combined with the excitement of Big Game Weekend, plus our world-class talent will make SI The Party the most sought-after event of the Weekend.”

ABOUT: Sports Illustrated

For over 70 years, Sports Illustrated (SI) has been recognized for shaping modern culture at theintersection of sports, lifestyle, and entertainment. SI is a 360-degree platform that unites athletes, teams and fans worldwide through quality content, innovative digital experiences, unforgettable events, and original products. Its award-winning media arm brings powerful storytelling to life through probing profiles and up-to-date news on SI.com, across social media platforms, and through its renowned print magazine whose cover is widely regarded as the most coveted space in sports media. The most trusted name in sports transcends media through SI Tickets, a fan-first ticketing platform, SI Resorts, the ultimate destination for active lifestyles & sports enthusiasts, SI Studios, the brand’s home for film, TV , and long form podcasts, and more. SI brings its unique perspective to marquee events and captivating brand activations including: “SI The Party”, Club SI, the Sportsperson of the Year Awards, SI Swimsuit Launch Weekend, and the SI Circuit Series. For more information, visit SI.com. Follow Sports Illustrated on X, Instagram, Tik Tok and Facebook.

ABOUT: Authentic

Authentic Brands Group (Authentic) is a unified platform that integrates M&A, brand strategy,creativity and digital innovation to unlock the power of its global portfolio. It connects iconic sports, lifestyle, entertainment and media brands with best-in-class partners to optimize long-term value in the marketplace. Generating more than $32 billion in global annual retail sales, Authentic’s brands have an expansive retail footprint in 150 countries, including 13,000-plus freestanding stores and shop-in-shops and 400,000 points of sale. Authentic’s brand portfolio includes Shaquille O’Neal, David Beckham, Sports Illustrated, Dr. J, Greg Norman, Neil Lane, Thalia, Marilyn Monroe, Elvis Presley, Muhammad Ali, Reebok, Champion, Brooks Brothers, Barneys New York, Judith Leiber Couture, Ted Baker, Hunter, Vince, Hervé Léger, Frye, Nautica, Juicy Couture, Vpince Camuto, Lucky Brand, Aéropostale, Forever 21, Nine West, Sperry, Rockport, Eddie Bauer, Boardriders, Quiksilver, Billabong, Roxy, DC Shoes, RVCA, Spyder, Volcom, Prince, Izod, Van Heusen, Hart Schaffner Marx and Thomasville. For more information, visit authentic.com Follow Authentic on LinkedIn, Instagram, X and WeChat.

ABOUT: Medium Rare

Lauded events, experiential, and management company, Medium Rare, works at the intersection of Sports & Entertainment, partnering with iconic personalities and brands to create live event properties including Shaquille O’Neal’s Fun House, Travis Kelce’s Kelce Jam, Daymond John’s Black Entrepreneurs Day, Guy Fieri’s Flavortown Tailgate, Rob Gronkowski’s Gronk Beach, and more. Recognized with six Webby Awards, Medium Rare Founders Joe Silberzweig and Adam Richman are Forbes 30 Under 30 alumni and have graced the Pollstar Next Gen and Variety New Leaders lists in 2020 and 2021, respectively. For more info visit www.Medium-Rare.com