EXCLUSIVE BEHIND-THE-SCENES VIDEO OF DIRECTV & PEPSI SUPER BOWL PARTIES!

“It’s not a concert hall. It’s an experience,” Jack Murphy told Zaria Gunn of Super Sunday HQ, as construction workers and vehicles were working nonstop at San Francisco’s Pier 70. Murphy, of Murphy Productions, took a break to tell us about  building the environment for what could be the most-talked-about lineup of Super Bowl Parties in History. Watch the video to hear firsthand about what the world’s biggest brands have in store for partygoers at Super Bowl 50.